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winding back the clock

Winding back the clock

We all know that technology is a rapidly changing industry and we are constantly being told we need to keep up. Today, I want to do something different. I want to take the time to go through 10 of my favourite Grassroots IT blog posts. I’ve raided the library and chosen the ones I think are still relevant and useful to you. These are the ones you may have forgotten about, or may have never read, but they might just be coming to you at the right time.

So. Sit back. Relax. Grab that mid morning coffee and have a read. All below for your reading pleasure.

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How to get the most out of your IT support team

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How to get the best from your IT Support Team

It’s fair to say that you’ve invested a lot in your IT support team. If you have an IT support team in house, then you’ve spent time and money recruiting them, training them, and developing them with the hard and soft skills necessary to perform at a high standard. You’ve spent money on computers, software, desks, all sorts of gadgets you may not understand, and of course plain old (but not plain cheap) floor space in your office.

Keep reading here!

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The 3 things every business owner needs to know about their backups

 

Brisbane and large parts of Queensland were hit recently by Tropical Cyclone Marcia, with extensive damage and destruction left in its wake. Thankfully none of our clients across greater Queensland suffered any real damage, and by the time the weather reached Brisbane, although it brought with it a heap of rain, there was no real damage or destruction beyond some minor flooding.

Keep reading here!

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Need to know about your backups

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How to Identify Malicious Phishing

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How to identify a potentially malicious phishing email

There’s a lot of risk these days with emails arriving in your inbox, spam that’s essentially carrying some sort of a malicious payload. It’s dangerous in the sense that it will potentially risk installing some bad software or virus or malware … something like that on your computer.

Keep reading here!

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Announcing our free downloadable BYOD Policy Template

The Bring-Your-Own-Device (BYOD) trend is well and truly here to stay, with employees pretty much expecting these days to be able to bring their own personal choice of mobile device to work with them, and use it to access corporate data and systems, usually starting with email.

Keep reading here!

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BYOD Policy

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How Hipchat can solve your internal communication problems

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How HipChat solved our internal communication problems

Our team cover various functions such as technical support, administration, finance and marketing, and just like more and more businesses don’t necessarily all work from the office, at least not at the same time. It’s normal for us to have at least one or two people working remotely at any one time, either from home, or from a client site.

Keep reading here!

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Going to ProBlogger? Here are our top travel tech tips.

The tickets are booked, clothes are in the suitcase and we’re humming the tune of “Leaving on a Jet Plane” (actually we’ll be driving, but you know). But what about the gadgets, widgets, and other technology to make life a little easier whilst in transit? We asked some tech-savvy business travellers what their top travel tech tips.

Keep reading here!

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Top 3 tips to reducing your IT costs

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Top 3 Tips to Reduce IT Costs

Years of IT consulting have taught me where and how people spend unnecessary money on IT and lose their competitive edge. My goal with Grassroots IT is to help small to medium businesses get the most value from their technology investment. Here are three simple tips that can help you reduce IT costs and take charge of your technology today.

Keep reading here!

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Is Your IT Health Check up to Date?

You see, while technology appears to be solving all of our problems, they still suffer from some of their own. With a little forethought and a little TLC, there are ways and means to minimise the impact when technology does fail. There are also ways to improve their function and monitor their health. Simple checks on servers and network systems can save you much time and money in the long run.

Keep reading here!

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Is your IT health check up to date

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how we collect client feedback

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How we collect Client Feedback

From the day we opened the doors at Grassroots IT over 10 years ago we have had a passionate focus on our clients, and how we can best help “keep the light green” for them, so they can focus on growing their business and not be held back by technology problems. We obviously need certain technical skills to help deliver on this, but just as importantly we need to effectively engage with the people involved. Thus our tagline – “IT Help for Humans”.

Keep reading here!

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How to successfully deal with IT problems

Technology can be an amazingly powerful business enabler, pretty much everyone agrees on that point. But it can also be bloody frustrating at times. Its ok, I get it. Even though we’re the experts it happens to us too. In fact not only do we get to deal with our own frustrations with IT, we also get to deal with our clients annoying IT problems!

Keep reading here!

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How to successfully deal with IT problems

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Crafting the perfect Web Marketing Strategy with Jon Hollenberg

A good web marketing strategy doesn’t have to be hard, in fact, it can be quite simple. You’ve just got to know where to start. Our good friend and digital expert, Jon Hollenberg from Five by Five, answered all our questions and gave us some really awesome and useful tips to get us crafting the perfect web marketing strategy.  You can watch the webinar below and to make sure you get all the notes, they’re all below for your reading pleasure.

Crafting the perfect Web Marketing Strategy from Grassroots IT on Vimeo.

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5 elements of a high performing website

 

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Crafting the perfect Web Marketing Strategy (5)

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When someone comes to your website, we want to give them the best possible chance of getting in touch. So what should your website look like at first glance?

From a design perspective, this is what you should be doing with your website:

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  • Phone number top right hand corner of each page
  • Be really clear on what you do in the headline
  • Video on the homepage
  • Benefit ridden copy
  • Testimonials
  • Communicate proof and build trust through logos
  • Capture their details
  • Use guarantees
  • Team members photos & videos
  • Load time

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Crafting the perfect Web Marketing Strategy (1)

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Mobiles are generating upwards of 60-70% of traffic, so you should be thinking of a mobile first approach. Ask yourself if your website has a mobile responsive design ? Test it.

Grab your phone and look it up. Is it easy to read? Are the web forms easy to fill out on your phone?

You can search “Google mobile friendly test” and use that as a guide to know exactly what your website needs to be mobile responsive.

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Crafting the perfect Web Marketing Strategy (6)

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Content is King.

Creating and sharing your own content can lead to online traction. Using good quality content can build your brand image and brings leads directly to your website.

Content ideas:

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  • Blog posts
  • How to videos
  • FAQs
  • Product Reviews
  • Industry News
  • Lists

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Crafting the perfect Web Marketing Strategy (7)

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You want some level of interaction with your audience. You want contact details to continue the conversation and ideally in an automotive fashion bringing maximum leverage for you.

Here are some ideas:

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  • Give away something valuable
  • Opt-in
  • Build a list
  • Build a quiz

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Crafting the perfect Web Marketing Strategy (8)

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Everyone has a story to tell. Tell your audience why you get out of bed everyday and do what you do. There is a power to telling a story through your website because it builds an intimate, personal connection with your audience, before ever meeting them in person.

Examples of how you can tell your story:

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  • https://www.nqtc.com.au/
  • https://www.gallantplumbing.com.au/
  • https://www.missowealth.com/
  • https://www.tardisadvice.com.au/
  • https://www.justincoulson.com/

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Can’t get enough of Jon? Neither can we!

Listen to our podcast with Jon here.

Learn how to create a brilliant website with Jon here.

Visit Five by Five’s website and contact Jon here.

Get a copy of Jon’s book, Love at first site: How to build the website of your dreams, here.

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How we use MailChimp and Canva

We believe having active and effective communication with our Grassroots community is an imperative part of our business. We love to share our ideas, current events, and announcements and we want others to do the same. Here is how we design and distribute our newsletters.

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How we use MailChimp

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There are many different systems that you can use to distribute your newsletter, but we like to use Mailchimp. We love using it for its simplicity to design, edit and track the effectiveness of our newsletter.

With Mailchimp, you can design your own email newsletter or use the service’s professionally designed templates. There are hundreds to choose from. Add your own images to your email and customize the template to your satisfactions. You can save the template and come back to it at a later date, or even send a test email to see what the reader will see when they open it.

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With regard to the database, Mailchimp can easily import your contacts and sort them into Lists so you can send out different types of emails to different groups of contacts. If you need an email to go out on a particularly date and time, you don’t even need to be sitting at the computer – Mailchimp can easily schedule a newsletter to be sent at a convenient future timeslot.

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After you’ve sent out your email, MailChimp will collect and analyze your data and provides excellent visual representations of that data in several formats. You can view subscriber activity, social stats, click performance and advanced reports, or look at an overview of all information. You can see easily view all sorts of information, such as which countries your readers are from, what time they opened the email and even which links they clicked on.

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How we use Canva

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More often than not, people get scared when it comes to designing marketing collateral for their business. They think they’re not creative enough or just simply do not have the skills. If this is you, do not fear – we have a secret to share with you!

Canva is another simple tool we use to design all of the imagery we use for our business. All our social media posts are designed with Canva. Posters, invitations, email headers…the list goes on. Canva has a template for everything and even has step by step instructions on how to maximise their tools to suit your marketing needs.

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What’s more, is that there is an awesome upgrade for businesses that we use called Canva for Work. The key features of this upgrade include being able to use our own brand colours, logos and fonts to brand all of our images. Canva allows you to save in either a digital or print format so the quality of the image is right for its use.

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Not only are these two programs super easy to use, they are huge timesavers for our business and allow us to engage and connect with our community more frequently and easily.